Trustworthy Bank

Viktor Bratko:
«We are able to meet all our Clients’ demands»

The JSB “Kyivska Rus” has chosen intensive anti recession development aimed at extension of the Clients base and strengthening of positions in the banking segment. According to the top ten “Trustworthy Banks” ranking. by “Bankir” magazine, the JSB “Kyivska Rus” is in the top ten most reliable bank establishments in Ukraine. The Head of the Chairman board of the JSB “Kyivska Rus” Viktor BRATKO told “Bankir” about the banks’ deposit policy.

Viktor Ivanovich, would you be so kind to tell us about new bank products that might attract new potential clients to your bank.

— While developing different deposit programs, our bank’s specialists take into consideration both the market demands and depositors’ requests we receive during our everyday communications with our clients. Thus there is a whole line of deposit products to meet all out client’s demands. As for short term deposits there are deposits in different currencies (UAH, USD, EURO) with the deposit period from one to sixty month, and also “Full age” deposit. Interest rates on these deposits are paid out according to the agreement: monthly, yearly, or the end of the deposits’ term, or otherwise they are capitalized.

For the client who wish to have a non stop access to their money, to be free to put or withdraw money, we offer deposit on demand “Stabilnaja Pribyl” (Stable income), and also accumulative card accounts “Dengi On-Line” (“Money On-Line”) and “Kartochnyi Sunduchok” (“Card Box”). These deposits have unlimited validity period, interests are accumulated on the card’s balance with the increased interests rate.

There is a bonus program for regular depositors -30 that allows to receive additional 0,5% to 2 % to the deposits inters rate, according to the type of the deposit. I’d like to admit that a special deposit for retirees,”Wellbeing” is very popular among out clients. Our bank offers special terms for this deposit program: 20% per annum in UAH, special bonus -2% per annum (to those depositors who opened retirees account with the JSB “Kyivska Rus”) and there is also a possibility of money withdrawal before term without loss of interests.

The JSB ‘Kyivska Rus” tries to react on the clients’ requests without hesitation and constantly perfect existing and develop new deposit programs. I would like to give several balance figures: from the beginning of the year the increase of the individual funds is 22%, and 21% for the corporate funds. These JSB “Kyivska Rus” figures are higher than overall figures in the banking system.

Would you be so kind to describe deposit situation with your bank?

Staring form the 4th quarter of 2009 there is a constant increase of our deposit portfolio. And its structure has been changed. Now there are more mid term (3-9 month) and long term (from 1 year) deposits. Today, these deposits make 82% of our deposit portfolio.

Increase of the deposit agreement term says for renewal of depositors trust in the banking system. This had happened mainly thanks to the strengthening of the national currency exchange rate and also positive changes in the economy of our country.

Today in the asset-liability management the bank shifted emphasis from active attraction of new deposits and increase of the resource base to the placement of the already attracted money resources

What paying out of deposits?

The JSB “Kyivska Rus” has always paid out full volume of deposits on time. And even during the moratorium on before term payment of deposits we tried to meet the needs of our clients who needed their deposit money for let’s say medical treatment or apartment purchase, car purchase, credit payment, etc.

Our clients’ confidence that we are going to fulfill all our obligations on time made 95% of our clients to renegotiate their deposit agreements after their termination.